How to become self made digital marketer.

As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are.

Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future.

Digital-marketing-expert1 If you have a marketing background and want to become a digital marketing expert; you may be wondering which is the best way to go about it. There are several courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs. There are even MBA programs with specialization in digital marketing such as this one: NYU Stern MBA Digital Marketing. There are certification exams such as HubSpot Inbound Marketing certification program and Google Adwords certification.

But does attending all these courses and getting all the certificates make you a digital marketing expert? The answer is a big NO. It may help you learn the fundamentals and even some advanced concepts in digital marketing but it does not make you career ready for a position like Digital Marketing Manager. Digital marketing expertise comes with digital marketing experience. The best way to become a digital marketing expert is to start practicing digital marketing from today. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying the concepts in your own mini-project.

Here are the things you can do right now:

✔️Applying Digital Marketing on a Small Scale Choose a topic you are passionate about and start a blog about it. Cost: Approx $50 per year for domain and hosting.

✔️Learn a little about SEO and write SEO optimized articles in your blog. Install Google Analytics tracking code and see if you are getting some traffic to your blog. Explore Google Analytics.

✔️Open an Adwords account and do some keyword research to see what people are searching for in Google to find information on the topic you are blogging about.

✔️Write more articles and publish on your blog. Open a Facebook page dedicated to your blog (apart from your personal page) and share the articles on your Facebook page. Promote your page with Facebook advertising. Budget for promotion can be as low as $10. Implement Facebook like box in your blog. Embed social sharing buttons in your blog articles. You can do this using WordPress plugins and it is free.

✔️Sign up for an email marketing service such as Aweber. Costs $20 per month. Also try MailChimp. Embed email signup forms in your blog and collect subscribers. Email subscribers whenever you publish something in your blog. Promote your Facebook page through email marketing and in turn also get more email subscribers from your Facebook page.

✔️Promote your blog via Adwords. Get started with very low CPC bids. Most new Adwords accounts get a free $100 credit for promotion. If you don’t get it, call Adwords support and they will give you free credits to get you started. Sign up for Google Adsense and deploy advertising codes in your blog.

✔️Convert your blog into a mobile friendly blog and create mobile ads in Adwords. All the above steps can be done in 30 days by investing one hour per day. After you do all the steps above your would have gained a bit of hands-on experience in the following areas which pretty much sums up to the following major components of Digital Marketing: Components of Digital Marketing Content marketing Search Engine Optimization (SEO) Paid Search (PPC) Email marketing Social Media Marketing Digital Display Marketing (Ad Ops) Web Analytics and Reporting Mobile Marketing 30 hours of experience does not make you an expert in Digital Marketing but you will be a much better qualified digital marketing professional than most of the people out there on the market. After this you can continue scaling up your mini-project and add even more things to it. For example, Google webmaster tools integration is something I have not mentioned in the above list but it is important for digital marketing. Your expertise will increase to the level you are ready to scale up your project. I became a digital marketing expert on my own. As a manager of digital marketing you will be responsible for spear heading the entire digital marketing wing of the company. You may also have to manage a team of people who will be ready to execute specific digital marketing actions.

Digital marketing is most effective when all the components of digital marketing are used in such a way that they complement each other. This is also called Integrated Digital Marketing. If the company is large enough, the job title can be VP of Digital Marketing where several managers report to the VP. Such jobs are coming up fast and can be highly lucrative. If you are not interested in a full time job like I have just mentioned, you can still use your digital marketing expertise to consult, speak in conferences and universities and grow your own internet projects. So what are you waiting for? Get started becoming a digital marketing expert today/Now.


Hi influencer,

In the days of old, if you wanted to get a job, you’d start by writing up a CV and sending that to companies you wanted to work with. You’re a digital entrepreneur and don’t own a fax machine, so what’s today’s equivalent to resume writing? Your digital footprint is your online CV. Let’s talk about how to get discovered by brands who are hiring. Put yourself in the shoes of a marketing exec at an agency, in need of a hot list of influencers for an upcoming campaign. They’re probably going to need info in a hurry, they’ll need context about your audience and rate card, and be able to get in touch easily.

We’ve seen the following tactics as top performing ways to get noticed by brands in addition to being found through a platform search like Webfluential provides to them. Add “Social Media Influencer” as an experience tab on your LinkedIn profile. LinkedIn is a highly searched platform by brands and professionals, but one infrequently considered by influencers and key opinion leaders. Add a link to your Webfluential media kit and watch the booking requests come running through Place the link to your media kit in your Instagram, Twitter and YouTube bio. Engagement from a brand or agency via this method is typically reactionary – you’ve posted something that in the moment they’re compelled to reach out and contact you.

By providing your audience information and ability to take a booking, you’ll capitalise on the opportunity. Install the Webfluential WordPress plugin on your contact page. The problem with bots means that your contact form, or the address receiving your contact requests, tends to be one you don’t always check. They have created value for you by building a contact form plugin that sends you priority mails from marketers that don’t get caught in the spam folder. There are other tactics we’ve seen influencers use with good effects to win work.

Tweeting a brand or sharing a media kit on Twitter or Facebook work well too. Digital CV’s – who would have thought you’ve never have to use Microsoft Word to get a job?

Have a great day, cheers!

#Ndimubuffu #SafeDriveUg

A car goes under vehicle mandatory inspection at the new SGS check point in Mbale.

According to the March 17 2013 Daily Monitor publication, Uganda is one of the African countries with the highest rate of road accidents, The Global Status Report on Road Safety 2013, indicates that Uganda had 2,954 deaths. In March 2015, Uganda’s Ministry of Works and Transport awarded SGS an exclusive contract to carry out vehicle inspections countrywide on its behalf. The vehicle inspection exercise is carried out under “Safe Drive Uganda” – a road safety measure intended to ensure vehicle roadworthiness and reduce carnage on Ugandan roads. This mandatory exercise is aimed at improving road safety by compelling motor vehicle owners and drivers to use safe and well maintained vehicles. Environmental conservation is an additional goal; vehicle emissions, one of the main sources of air pollution, will be tested. The Mbale Station is the fourth of seven fixed vehicle inspection test stations around the country. The first vehicle inspection station in Kawanda started operations on November 28, 2016. A mobile inspection station was set up at Namboole Stadium parking lot in February 2017, the second fixed inspection station in Nabbingo on Masaka road was inaugurated on 3rd May 2017 and the third inspection station in Namulanda on Entebbe Road was opened on 31st May 2017. Since the mandatory exercise began, nearly 30,000 cars have been inspected at the three stations. SGS conducts almost 44 million vehicle inspections worldwide for both emissions and roadworthiness. Join the conversation on with HashTags #Ndimubuffu #SafeDriveUg.



In December 2016 Health Promotion and Rights Watch Uganda under the leadership of Hope Nankunda- an educationist and adolescent counselor who has made it her life mission to support vulnerable girls to stay in school in order to reduce the rates of child marriage and teenage pregnancy launched a GoFundMe fundraising campaign with an intention to fundraise from the possible sources towards providing the vulnerable school going girls with sanitary towels, thereby keeping them in school regardless of menstrual experiences. Some girls in rural schools face a number of challenges related to menstruation and in most cases they are forced to misses school some days every month or even drop out of school due to lack of sanitary pads. Different people from different parts of the world joined the campaign and in only 6 months 2,646 girls from 16 schools in different parts of Uganda have been supported and can now attend school every day of the term without worrying about menstruation.

Who contributed?

 Lohana Community Kampala felt the need to support our Keeping Girls in School Project. The ladies donated 200 sanitary pads in kind after organizing and carrying out a cooking competition in order to raise money and support the vulnerable girls to stay in school. They also donated a Water Tank to school in Makerere Kivule slums- Grace Fellowship Primary school which is now serving an enrolment of over 300 students. Girls in this school would suffer more during their menstruation due to lack of water.

TouchVert is a digital marketing agency composed of young people passionate and experienced in social media/online PR, Web design, graphic design, blogging, digital content generation, social media advocacy, digital education and training. This group is led by Paul Weboya aka Paul Webs (digital address) a digital marketing researcher and graduate from Makerere University Kampala. These people helped us in advocating and reaching our online audiences with the right information. 

TouchVert Team Leader Mr. Paul Webs 

Afripads Uganda supported the campaign by donating 2000 sanitary pads, 2000 underwear and 2000 Girl talk Booklets that have relevant information about menstruation which girls can use to learn more about the basic details on menstruation matters and how to manage different situations.

Primary pupils display their sanitary pads in awe

Rainbow International School Uganda organized a Teacher Talent show where the teaching and non teaching staff presented songs, dances, skits, Fashion shows, Creative shows, to the parents and students in order to raise money and contribute towards our – Keeping Girls in School Project. The show collected 3, 308,850 Ug shillings. That will provide sanitary pads to 225 vulnerable girls in rural schools.
The Mt.Muhavura Hiking Event

This was organized in partnership with Steadfast Safaris Tour Company with an intention of raising awareness about menstruation challenges that girls go through and to break the stigma around menstruation. 

On 12th May 40 Hikers set off to Kisoro District in Western Uganda and on 13th May they hiked Mt. Muhavula Ranges. Out of the 40 Hikers, 15 went up to the peak of the mountain, 4137 meters above sea level and this was record breaking for the Uganda World Life Authority team as they informed us that it’s the first time a big team of hikers getting up to the peak on the same day. This explains how people were determined to do the impossible in order for the vulnerable girl to attend school with pride and dignity and be able to complete their education without having to feel humiliation and embarrassment because of menstruation. 300 sanitary pads were realized from the Hiking event and they were given out to the girls at St.Mary’s Heritage in bwaise slums so that they can attend school daily without limitations.

Schools involved included:

St. Augustine Primary school Kayunga

Busaana Secondary School Kayunga

Grace Fellowship Primary school Wakiso

Bakka Orphanage School Wakiso

Uganda Martyrs College Wakiso

St. Kagwa Primary School Bushenyi

Bushenyi Primary School –Centre for disabled children Bushenyi

Bunyarigi Primary School Bushenyi

St. Mary’s Heritage College Bwaise Kampala

Kyamuzoora Primary School Bushenyi

Save Street Children Uganda Kampala

Anyafio Primary School Maracha

Yivu Primary School Maracha

Karandi Primary School Kabarole

St. Mark Secondary School Sheema

Rwebiita Primary School Sheema

Prepared By: Hope Nankunda 

Article 26.

Ugandan Government officials have really performed every good deed to ruin this country’s progressive curve towards development and achieving all the “visions” listed by H. E M7. The main problem isn’t amending Article 26 on compulsory land acquisition for government projects.  The problem is that we know the actors. We know their insatiable appetites. We know that they abuse whatever power we give them. We have seen them run down everything and anything they lay their hands on. We have seen them destroy public facilities for public good: development and a few years later the land turns up in someone’s name. We hear what they are doing in the albertine region. We know that you trust them with anything at your own risk. People who can ‘eat’ 70% of a public road cannot be trusted to acquire private people’s land for any development, unless we want to give them a lease to develop themselves further. There are many questions behind closed doors, surprisingly, things are no longer done in hiding. These goons actually throw it in our face every now and then. According to the statements written in the histories, revolutions always start when the bouiseousie and lower class conflict over interests and oppression. I see this government crumbling to dust (where they came from) and at one opportune time, Ugandans will get back the power vested in them. 

“For God and My Country” 

Innovation is the Key

Africa has been dubbed the backbone of innovation in Jean – Claude’s book.  And Uganda is among the top nations actively engaged in these innovative technologies. However our government is not fully empowering and building capacities of the young people in the innovative sector yet this avenue rides the nation to achieving the set goals of sustainability by 2030. Many innovative ideas from citizens are never considered by government. Funding is always inconsistent and scarce! Let’s unite and make Uganda a fertile ground for new ideas especially those generated by young people. Through such initiatives, development is assured because of the ripple effect from the demographic dividend. Check:

Why Digital Marketing is vital in your Business. 


With the markets increasingly getting competitive, running a business without advertising complicates the situation. To survive, most entrepreneurs have tried to go the extra mile to make sure their businesses get known to almost every person in a desperate bid to increase sales.

This, for a long time has been done through the traditional mainstream media including newspapers, television, radio, outdoor billboards and websites among others. 
It is a move that has benefi ted many entrepreneurs, but, only those that can spend huge sums of their business earnings on advertising.

Considering the wave of improved technology and communication that has swept across the globe, it is pertinent that every entrepreneur desirous of staying afloat in business embraces the marketing mechanisms that utilise these technologies. This is what many refer to as digital marketing.

It is the medium of marketing that makes use of electronic devices such as personal computers, smartphones, cell phones and tablets among other devices to engage with stakeholders. Digital marketing involves technologies or platforms such as websites, e-mail, apps, short message services (SMS) and social networks.

This medium exists in two forms. These are the in-pull and in-push mechanisms of client-base building. With in-pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. 
Websites, blogs and streaming media (audio and video) are examples of in-pull digital marketing.

As for in-push digital marketing, the marketer sends a message without the recipient actively seeking the content, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as in-push digital marketing when the recipient has not actively sought the marketing message.

According to Ismail Kayemba, the business d e v e l o p m e n t manager of Green Power Solutions, a digital marketing firm in Kampala, this marketing mechanism is what any business; big or small should endeavour to embark on.

“With over 10 million Ugandans owning a mobile phone, SMS marketing is possibly the most cost-effective, high reach, personal and direct marketing tool available to businesses today. It has proven to be 10 times more effective than traditional mainstream advertising because people read virtually every text they get unlike other adverts which can be easily ignored,” he says.

With billions of potential consumers world over subscribing to social networking sites like Facebook, Google+, Whatsapp and Instagram, among others, it is vital for every business practitioner, regardless their size and products or services to embark on a digital marketing campaign since ‘mobile marketing is king’ in this cyber era.


Going digital comes with a voluminous package of benefits for any business in any part of this global village. A case in point is SMS marketing. SMS advertising, compared to all the other traditional marketing systems is cost-effective and affordable.

It also fosters immediate critical information delivery and allows the transmission of time-sensitive information, something that is not characteristic of methods like poster-prints, flyers and radio.

More so, it has a high open rate since essentially, every SMS sent is opened and read. Kayemba stresses that for all the time he has been into the digital marketing business, he as well as his clients have realised unimaginable growth attributed to the effectiveness of this marketing mechanism.

A Northern Irish online channel for business advice and guidance,, says with digital marketing, you can deliver improved customer service and respond effectively to feedback. It goes ahead to stress that customers can find you through new channels, generating more leads hence increasing loyalty and advocacy from the customers you have connected with.

David Sempala, a seasoned marketing consultant and chief executive officer of Royalway Media Limited, a public relations and marketing powerhouse in Uganda, emphasises the fact that digital marketing is highly empirical, a key strength that raises it above all the other marketing mechanisms.

“Almost everything can be measured, from behaviour to actions and action paths to results. This means that the digital marketing strategist should start thinking with return on investment (ROI) in mind, something that can help them decide where to place their business,” he mentions.

According to mark2marketing. com, having a digital marketing strategy for your business helps you evaluate the effectiveness of marketing initiatives by identifying key-performance indicators and establishing benchmarks ,a key aspect in identifying what is working or not working for your business.

Martin Kawande, a managing partner at Hostnet Uganda Limited, stresses the fact that if your business is online, it gives you an advantage over your competitors. “A website is a very efficient form of advertising. Having a website is like having your own brochure of information. It can be easily updated with new details; new products and you can change this information at any time you desire. Clearly, if you are a business owner in this modern age, then having a website or turning your business digital is a necessity,” he advises.


Choosing to make a turn to marketing the digital way is not just a plain sail. Like any other parameters in doing business, it has its shortfalls. For example, going digital requires one to set aside enough resources to sustain the campaigns.

According to nibusinessinfo., you will need to commit resources to continuously manage your social media presence as well as respond to feedback and produce new content for your potential clients and followers.

The online resource centre also points out that it can be difficult to quantify the return on investment and the value of one channel over another. Such a situation poses a danger for any business since it might not be easy to tell how much profit the business has made from the campaigns.

There are also risks of ineffective use. For example, using the network to push for sales without engaging with customers or failing to respond to negative feedback may damage your reputation yet this is a very important pillar for any business to tower above its competitors

Advantages of digital advertising

Digital advertising, compared to all the other traditional marketing systems is cost-effective and affordable. It fosters immediate critical information delivery and allows the transmission of time-sensitive information, something that is not characteristic of traditional methods.

With digital marketing, you can deliver improved customer service and effectively respond to feedback.
Customers can find you through new channels, generating more leads hence increasing loyalty and advocacy from the customers you have connected with.

Having a digital marketing strategy helps you evaluate the effectiveness of marketing initiatives by identifying key-performance indicators and establishing benchmarks, a key aspect in identifying what is working or not working for your business.

My tip for you

SMS marketing also fosters immediate critical information delivery and allows the transmission of time sensitive information, something that is not characteristic of methods like poster-prints, flyers and radio among other means.
More so, it has a high open rate since essentially, every SMS sent is opened and read.

-Article supplements from New Vision UGANDA and Uganda Bloggers Association. 


Some truth behind the #KyaapaMungalo Saga. 

​In 1900, land in Buganda was shared amongst a few privileged families, royals and the then British Colonial Administration. Many people became squatters. The land question remained unsolved for a long time. In 1995, major reforms were introduced by the NRM government. Amongst these were the protection of the would be squatters who had settled on the land before 1983 or those who had occupied the land by virtue of earlier laws. The protection was permanent. The government also acknowledged customary ownership of land. These reforms brought some relief to millions of people. There are numerous cases in which the court has blocked eviction of bona fide and lawful occupants. The reforms also made it quite hard for bona fide and lawful occupants to be evicted from the land. The system vested ownership in the landlord but actual possession remained with the bibanja holders. The reforms also provided limited circumstances under which bibanja holders would be deprived of their land. More recently, the government enacted a law which allows bibanja holders to mortgage their interest in the land. The system created by the NRM government is undoubtedly favourable to the millions of people who were unprivileged at the time of sharing land in Buganda in 1900. Creatively, Buganda Land Board has developed a mechanism of legally regaining control over land in Buganda on which millions of people are residing and deriving sustance. The Board is encouraging people to obtain leases and abandon bibanja. This is perfectly legal. It is one way of legally depriving bibanja holders of permanent protection. Additionally, it is another way of raising revenue for the Mengo establishment.  After 49 years, families that obtain leases over their bibanja will become landless if the Board deems it fit not to extend or renew the lease. This will mean loss of not just the land on which your family or clan may have lived for generations but also your invaluable memories and inheritance for your children and their grandchildren.


Developing Your Personal Brand: 26 Tips

Published on 17 May 2017

I’m going to give myself a letter grade in personal branding: F.

F is for failure. Yeah, if I’m to look back on my career from a personal branding point of view, I deserve the harsh grade. Why?

I have been a laggard. I failed to get serious about developing my personal brand until of late when I realized that my passion and hobbies had blended to make digital marketing my juice. Ironically, I’ve been writing marketing copy for a number of brands and mostly civil society organizations since I was in at campus. In the early going, I wrote for NGO like “Uganda Youth and Adolescents Health Forum”, “AfriYAN”, influenced at “Bell Lager” under Blu Flamingo way back and all sorts of personal brands.

But I neglected mine. I was simply trying to make a living as an advertising blogger and social media/brand influencer satisfied with the anonymity of the vocation. There was rarely a day (OK, there was never a day) when I woke up and said, “Today’s a great day to develop my personal brand.”

But guess what, friends?

Today is the best day to develop your personal brand. (I’m talking to the likes of @Pyepar, @DannyT_UG, @Nuwaha…etc). Not tomorrow. Today.

(This article is adapted from The Road to Recognition: The A-to-Z Guide to Personal Branding, a new book by yours truly and Seth Price.)

If you’re looking for ideas to accelerate your professional success, help yourself to a preview of the lessons delivered in The Road to Recognition in the following slides and in the subsequent A-Z summary.

A is for Authenticity: Anything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths, and allow it to navigate your road to recognition.

B is for Blog: The most important personal branding development in the age of digital media is the power to publish at will and express your ideas. Start a blog and keep building on it.

C is for Content: On your blog—or in addition to it—create an interesting mix of content in various formats to earn the mindshare and the trust that your brand needs.

D is for Design: Everything you create should be presented with class and continuity. Develop a tasty logo, color palette, and design standards that reflect well on your brand.

E is for Email: Email is your ace, the money medium. It’s private, permission-based, and pervasive. Commit to developing an email list and using it to nurture relationships with your subscribers.

F is for Followers: You can’t have a brand without an audience. Social media makes it possible to develop a tribe of followers—likeminded people with common interests—whom you aim to educate and inspire.

G is for Google: Think of Google as the business card the entire world has instant access to. You need to google yourself, evaluate the results, and create and execute a plan to look good in the eyes of the searcher.

H is for Helping: Don’t wait for opportunities to come to you. Find ways to be helpful. Be the first to volunteer, connect people, or get behind meaningful missions.

I is for Influencers: Influential professionals have prominent friends. Seek out leaders, surround yourself with them, and find ways to be of value to them.

J is for Join: Affiliations are all-important to the growth of your brand. Find groups you’d be proud to be a part of, get involved, and make your presence known.

K is for Keywords: When surfers go a-googling, which words will lead them to you? Build a shortlist of relevant keywords and use them often on your site and across all your social media profiles.

L is for LinkedIn: LinkedIn is the social network that means business. It’s the personal branding epicenter of the Web. Take LinkedIn seriously, and learn how to work it.

M is for Media: Media is more complex than ever—and more vital. Identify the outlets that are most valued in your field, and use the tools available in them to elevate your brand.

N is for Network: Make connections fearlessly and frequently—locally, regionally, and globally. Have a business card or something of even greater value to distribute. Follow up and follow through.

O is for Offers: Expand your email list, build relationships, and position yourself as an authority by offering your readers value-added content—or lead magnets—in exchange for an email address.

P is for Podcasting: Top professionals appear on podcasts and create their own shows to capitalize on the format’s growing popularity—because they understand the power that the human voice offers for making genuine connections.

Q is for Questions: Identify the questions your audience seeks answers to. Ask questions. Ask people to tell you their stories. Ask for their ideas. And listen closely.

R is for Recognize Others: You won’t achieve your goals on your own. Privately and publicly, recognize the contributions of every person who’s played a part in your brand development.

S is for Speaking: Public speakers gain credibility as subject-matter experts and enjoy many networking benefits. You need to step up to the mic and share what you know.

Tis for Target: Develop a clear understanding of your target market. Develop personas with a focus on the needs of your audience and their pain points. Conduct interviews and surveys to learn as much as possible.

U is for Unique: Every meaningful brand has a unique value proposition. Though you may be one of millions specializing in your field, you need to develop and nurture a one-of-a-kind point of differentiation.

V is for Video: Video increases trust and helps you come across as human and sincere. It’s become easy to make and distribute video. Look in the lens, relax, and let it roll.

W is for Website: Your website is the mousetrap and your content is the cheese. Work with professionals to plan, design, write, and publish a website that is the HQ of your personal brand.

X is for eXamine: Your x-ray for all online efforts is analytics. Deploy Google Analytics or other, similar tools to stay informed of how visitors behave on your site and what you can do to improve their experience.

Y is for the “You Do” List: The development of your personal brand is a perpetual exercise. Create a plan for getting started as well as a list of proactive actions YOU DO regularly.

Z is for Zeal: Zeal is a “strong feeling of interest and enthusiasm that makes one determined to do something.” There is no more essential ingredient of a successful personal brand. I know of many bloggers in Uganda of my kind with zeal. “Market your own Brand now” 

Dr Sudhir Ruparelia to build a modern hospital in Uganda and it will be the biggest in east and central Africa. He will  operate 2 helicopters to help sick people upcountry to be delivered at the modern facility in Kampala. 
Sudhir is not a joke. I think Sudhir  is a gift from God to Ugandans.
Mafiad closed crane bank.. Now every rich man in Uganda is becoming poor. Economy is in recession. 
I think President M7 will sit down with Sudhir and they help our economy and where possible president M7 can use government to promote the Sudhir hospital project..I think Sudhir has enough money to build a modern hospital but cooperation from government will motivate him.