Why Digital Marketing is vital in your Business. 


With the markets increasingly getting competitive, running a business without advertising complicates the situation. To survive, most entrepreneurs have tried to go the extra mile to make sure their businesses get known to almost every person in a desperate bid to increase sales.

This, for a long time has been done through the traditional mainstream media including newspapers, television, radio, outdoor billboards and websites among others. 
It is a move that has benefi ted many entrepreneurs, but, only those that can spend huge sums of their business earnings on advertising.

Considering the wave of improved technology and communication that has swept across the globe, it is pertinent that every entrepreneur desirous of staying afloat in business embraces the marketing mechanisms that utilise these technologies. This is what many refer to as digital marketing.

It is the medium of marketing that makes use of electronic devices such as personal computers, smartphones, cell phones and tablets among other devices to engage with stakeholders. Digital marketing involves technologies or platforms such as websites, e-mail, apps, short message services (SMS) and social networks.

This medium exists in two forms. These are the in-pull and in-push mechanisms of client-base building. With in-pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. 
Websites, blogs and streaming media (audio and video) are examples of in-pull digital marketing.

As for in-push digital marketing, the marketer sends a message without the recipient actively seeking the content, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as in-push digital marketing when the recipient has not actively sought the marketing message.

According to Ismail Kayemba, the business d e v e l o p m e n t manager of Green Power Solutions, a digital marketing firm in Kampala, this marketing mechanism is what any business; big or small should endeavour to embark on.

“With over 10 million Ugandans owning a mobile phone, SMS marketing is possibly the most cost-effective, high reach, personal and direct marketing tool available to businesses today. It has proven to be 10 times more effective than traditional mainstream advertising because people read virtually every text they get unlike other adverts which can be easily ignored,” he says.

With billions of potential consumers world over subscribing to social networking sites like Facebook, Google+, Whatsapp and Instagram, among others, it is vital for every business practitioner, regardless their size and products or services to embark on a digital marketing campaign since ‘mobile marketing is king’ in this cyber era.


Going digital comes with a voluminous package of benefits for any business in any part of this global village. A case in point is SMS marketing. SMS advertising, compared to all the other traditional marketing systems is cost-effective and affordable.

It also fosters immediate critical information delivery and allows the transmission of time-sensitive information, something that is not characteristic of methods like poster-prints, flyers and radio.

More so, it has a high open rate since essentially, every SMS sent is opened and read. Kayemba stresses that for all the time he has been into the digital marketing business, he as well as his clients have realised unimaginable growth attributed to the effectiveness of this marketing mechanism.

A Northern Irish online channel for business advice and guidance, nibusinessinfo.co.uk, says with digital marketing, you can deliver improved customer service and respond effectively to feedback. It goes ahead to stress that customers can find you through new channels, generating more leads hence increasing loyalty and advocacy from the customers you have connected with.

David Sempala, a seasoned marketing consultant and chief executive officer of Royalway Media Limited, a public relations and marketing powerhouse in Uganda, emphasises the fact that digital marketing is highly empirical, a key strength that raises it above all the other marketing mechanisms.

“Almost everything can be measured, from behaviour to actions and action paths to results. This means that the digital marketing strategist should start thinking with return on investment (ROI) in mind, something that can help them decide where to place their business,” he mentions.

According to mark2marketing. com, having a digital marketing strategy for your business helps you evaluate the effectiveness of marketing initiatives by identifying key-performance indicators and establishing benchmarks ,a key aspect in identifying what is working or not working for your business.

Martin Kawande, a managing partner at Hostnet Uganda Limited, stresses the fact that if your business is online, it gives you an advantage over your competitors. “A website is a very efficient form of advertising. Having a website is like having your own brochure of information. It can be easily updated with new details; new products and you can change this information at any time you desire. Clearly, if you are a business owner in this modern age, then having a website or turning your business digital is a necessity,” he advises.


Choosing to make a turn to marketing the digital way is not just a plain sail. Like any other parameters in doing business, it has its shortfalls. For example, going digital requires one to set aside enough resources to sustain the campaigns.

According to nibusinessinfo. co.uk, you will need to commit resources to continuously manage your social media presence as well as respond to feedback and produce new content for your potential clients and followers.

The online resource centre also points out that it can be difficult to quantify the return on investment and the value of one channel over another. Such a situation poses a danger for any business since it might not be easy to tell how much profit the business has made from the campaigns.

There are also risks of ineffective use. For example, using the network to push for sales without engaging with customers or failing to respond to negative feedback may damage your reputation yet this is a very important pillar for any business to tower above its competitors

Advantages of digital advertising

Digital advertising, compared to all the other traditional marketing systems is cost-effective and affordable. It fosters immediate critical information delivery and allows the transmission of time-sensitive information, something that is not characteristic of traditional methods.

With digital marketing, you can deliver improved customer service and effectively respond to feedback.
Customers can find you through new channels, generating more leads hence increasing loyalty and advocacy from the customers you have connected with.

Having a digital marketing strategy helps you evaluate the effectiveness of marketing initiatives by identifying key-performance indicators and establishing benchmarks, a key aspect in identifying what is working or not working for your business.

My tip for you

SMS marketing also fosters immediate critical information delivery and allows the transmission of time sensitive information, something that is not characteristic of methods like poster-prints, flyers and radio among other means.
More so, it has a high open rate since essentially, every SMS sent is opened and read.

-Article supplements from New Vision UGANDA and Uganda Bloggers Association. 

Email: paulwebs05@gmail.com 

Some truth behind the #KyaapaMungalo Saga. 

​In 1900, land in Buganda was shared amongst a few privileged families, royals and the then British Colonial Administration. Many people became squatters. The land question remained unsolved for a long time. In 1995, major reforms were introduced by the NRM government. Amongst these were the protection of the would be squatters who had settled on the land before 1983 or those who had occupied the land by virtue of earlier laws. The protection was permanent. The government also acknowledged customary ownership of land. These reforms brought some relief to millions of people. There are numerous cases in which the court has blocked eviction of bona fide and lawful occupants. The reforms also made it quite hard for bona fide and lawful occupants to be evicted from the land. The system vested ownership in the landlord but actual possession remained with the bibanja holders. The reforms also provided limited circumstances under which bibanja holders would be deprived of their land. More recently, the government enacted a law which allows bibanja holders to mortgage their interest in the land. The system created by the NRM government is undoubtedly favourable to the millions of people who were unprivileged at the time of sharing land in Buganda in 1900. Creatively, Buganda Land Board has developed a mechanism of legally regaining control over land in Buganda on which millions of people are residing and deriving sustance. The Board is encouraging people to obtain leases and abandon bibanja. This is perfectly legal. It is one way of legally depriving bibanja holders of permanent protection. Additionally, it is another way of raising revenue for the Mengo establishment.  After 49 years, families that obtain leases over their bibanja will become landless if the Board deems it fit not to extend or renew the lease. This will mean loss of not just the land on which your family or clan may have lived for generations but also your invaluable memories and inheritance for your children and their grandchildren.


Developing Your Personal Brand: 26 Tips

Published on 17 May 2017

I’m going to give myself a letter grade in personal branding: F.

F is for failure. Yeah, if I’m to look back on my career from a personal branding point of view, I deserve the harsh grade. Why?

I have been a laggard. I failed to get serious about developing my personal brand until of late when I realized that my passion and hobbies had blended to make digital marketing my juice. Ironically, I’ve been writing marketing copy for a number of brands and mostly civil society organizations since I was in at campus. In the early going, I wrote for NGO like “Uganda Youth and Adolescents Health Forum”, “AfriYAN”, influenced at “Bell Lager” under Blu Flamingo way back and all sorts of personal brands.

But I neglected mine. I was simply trying to make a living as an advertising blogger and social media/brand influencer satisfied with the anonymity of the vocation. There was rarely a day (OK, there was never a day) when I woke up and said, “Today’s a great day to develop my personal brand.”

But guess what, friends?

Today is the best day to develop your personal brand. (I’m talking to the likes of @Pyepar, @DannyT_UG, @Nuwaha…etc). Not tomorrow. Today.

(This article is adapted from The Road to Recognition: The A-to-Z Guide to Personal Branding, a new book by yours truly and Seth Price.)

If you’re looking for ideas to accelerate your professional success, help yourself to a preview of the lessons delivered in The Road to Recognition in the following slides and in the subsequent A-Z summary.

A is for Authenticity: Anything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths, and allow it to navigate your road to recognition.

B is for Blog: The most important personal branding development in the age of digital media is the power to publish at will and express your ideas. Start a blog and keep building on it.

C is for Content: On your blog—or in addition to it—create an interesting mix of content in various formats to earn the mindshare and the trust that your brand needs.

D is for Design: Everything you create should be presented with class and continuity. Develop a tasty logo, color palette, and design standards that reflect well on your brand.

E is for Email: Email is your ace, the money medium. It’s private, permission-based, and pervasive. Commit to developing an email list and using it to nurture relationships with your subscribers.

F is for Followers: You can’t have a brand without an audience. Social media makes it possible to develop a tribe of followers—likeminded people with common interests—whom you aim to educate and inspire.

G is for Google: Think of Google as the business card the entire world has instant access to. You need to google yourself, evaluate the results, and create and execute a plan to look good in the eyes of the searcher.

H is for Helping: Don’t wait for opportunities to come to you. Find ways to be helpful. Be the first to volunteer, connect people, or get behind meaningful missions.

I is for Influencers: Influential professionals have prominent friends. Seek out leaders, surround yourself with them, and find ways to be of value to them.

J is for Join: Affiliations are all-important to the growth of your brand. Find groups you’d be proud to be a part of, get involved, and make your presence known.

K is for Keywords: When surfers go a-googling, which words will lead them to you? Build a shortlist of relevant keywords and use them often on your site and across all your social media profiles.

L is for LinkedIn: LinkedIn is the social network that means business. It’s the personal branding epicenter of the Web. Take LinkedIn seriously, and learn how to work it.

M is for Media: Media is more complex than ever—and more vital. Identify the outlets that are most valued in your field, and use the tools available in them to elevate your brand.

N is for Network: Make connections fearlessly and frequently—locally, regionally, and globally. Have a business card or something of even greater value to distribute. Follow up and follow through.

O is for Offers: Expand your email list, build relationships, and position yourself as an authority by offering your readers value-added content—or lead magnets—in exchange for an email address.

P is for Podcasting: Top professionals appear on podcasts and create their own shows to capitalize on the format’s growing popularity—because they understand the power that the human voice offers for making genuine connections.

Q is for Questions: Identify the questions your audience seeks answers to. Ask questions. Ask people to tell you their stories. Ask for their ideas. And listen closely.

R is for Recognize Others: You won’t achieve your goals on your own. Privately and publicly, recognize the contributions of every person who’s played a part in your brand development.

S is for Speaking: Public speakers gain credibility as subject-matter experts and enjoy many networking benefits. You need to step up to the mic and share what you know.

Tis for Target: Develop a clear understanding of your target market. Develop personas with a focus on the needs of your audience and their pain points. Conduct interviews and surveys to learn as much as possible.

U is for Unique: Every meaningful brand has a unique value proposition. Though you may be one of millions specializing in your field, you need to develop and nurture a one-of-a-kind point of differentiation.

V is for Video: Video increases trust and helps you come across as human and sincere. It’s become easy to make and distribute video. Look in the lens, relax, and let it roll.

W is for Website: Your website is the mousetrap and your content is the cheese. Work with professionals to plan, design, write, and publish a website that is the HQ of your personal brand.

X is for eXamine: Your x-ray for all online efforts is analytics. Deploy Google Analytics or other, similar tools to stay informed of how visitors behave on your site and what you can do to improve their experience.

Y is for the “You Do” List: The development of your personal brand is a perpetual exercise. Create a plan for getting started as well as a list of proactive actions YOU DO regularly.

Z is for Zeal: Zeal is a “strong feeling of interest and enthusiasm that makes one determined to do something.” There is no more essential ingredient of a successful personal brand. I know of many bloggers in Uganda of my kind with zeal. “Market your own Brand now” 

Dr Sudhir Ruparelia to build a modern hospital in Uganda and it will be the biggest in east and central Africa. He will  operate 2 helicopters to help sick people upcountry to be delivered at the modern facility in Kampala. 
Sudhir is not a joke. I think Sudhir  is a gift from God to Ugandans.
Mafiad closed crane bank.. Now every rich man in Uganda is becoming poor. Economy is in recession. 
I think President M7 will sit down with Sudhir and they help our economy and where possible president M7 can use government to promote the Sudhir hospital project..I think Sudhir has enough money to build a modern hospital but cooperation from government will motivate him. 

Lil Andy, King of the East. 

Lil Andy a former Makerere groomed artiste with a couple of songs recently won an award in the category of best Hip Hop artiste fromEastern Uganda 2017-2018. These awards are organized and rewards by and to people from the East of Uganda basically to recognize and apreciate talent hailing from the region. Just to remind you about Lil Andy, he did a popular song called “Ani Aliwo Kati” which was allegedly stolen by MunG and it became a hit for the “theaf”. Lil Andy has a number of new hits that campus students dance to in solidarity of their own “Golden boy”. I congratulate Lil Andy upon such hardwork and I say, the sky is just a foundation for you. 

AU Summit. 

Kagame and African ministers of foreign affairs meet to put reforms in action. 
The reforms aim to make the AU more efficient politically, operationally and financially, so that the African multilateral organisation is better positioned to meet its mandate to member states and African citizens. 
President Paul Kagame of Rwanda, his AU reform advisory team and close to 40 African Ministers of Foreign Affairs met yesterday (Monday) in Kigali, Rwanda, to discuss the implementation of the African Union (AU) reforms adopted in January 2017.   
In July 2016, at the 27th African Union Summit, member States of the AU entrusted President Paul Kagame of Rwanda with the mandate to lead the African Union reforms to enable the Union to better meet its mission’s goal and truly serve African citizens.
In January 2017, the proposed reforms were accepted by all Head of States and Governments. The reforms aim to make the AU more efficient politically, operationally and financially, so that the African multilateral organisation is better positioned to meet its mandate to member states and African citizens.
The African leaders are committing themselves to: 
Focusing on key priorities to ensure that the AU efforts are not dispersed and that the AU is focused on priorities that will make a real difference to African citizens. This will also enable a clear division of labour between the AU and member states. Realigning the AU institutions to deliver against these priorities and ensure that the Union Commission structures, organs, and specialised technical agencies focus on the agreed priorities. Managing the AU efficiently at both political and operational levels, to allow the members to create an efficient and effective Commission staffed by the best African professionals. This would also strengthen the working methods of the AU Summit to improve the quality and impact of decision-making whilst ensuring the timely implementation of Assembly decisions;

#KyaapaMungalo Saga. 

How can a republic operate alongside this “silent federalism.?
What were the land reforms immediately after abolition of kingdoms?

Obote and Amin played a big role in unifying Uganda (Making it a practical republic state) this was evident in land reforms. The whole “Milo” thing was abolished .. The Mafia regime replaced the dirty kingdoms with their barbaric operations for example owning over 900 square miles (just for a few)
If we aren’t serious, we shall soon be salves because the whole kingdom policies were so unfair against other tribes..
If we insist on a republic then take a bitter pill of making kingdoms more non functioning..WE NEED A REAL REPUBLIC… 
Some people must be hurt for a common good of the majority.
We need a referendum to determine a proper land regime.. Buganda has always played an unfair advantage against other tribes.. History has recorded their unfairness and enough is enough…